Self-love
and healthy
hair.
Curly-hair education, honest product reviews, and the LA-soft daily practice of treating your texture well. Research-backed, algorithm-resistant, occasionally fashion-adjacent.
I spent years
straightening
what I should have
been learning.
For most of my life I believed I had “bad,” frizzy hair and reached for a flat iron every morning before school. Embracing my natural curl pattern wasn’t a glow-up — it was a series of small, science-backed decisions repeated over years.
Now I make content to help other people skip the decade of guesswork. The promise: research with citations, products tested long enough to actually fail, and a tone that treats you like a friend with a chemistry degree, not a customer.
— Camryn
Who’s watching
An engaged, predominantly US-based community of women in their twenties and thirties who treat hair care like a long-term investment.
- Age 25–34
- 47%
- Age 18–24
- 24%
- United States
- 48%
- United Kingdom
- 5%
- Canada
- 4%
- Australia
- 4%
- Germany
- 3%
- Female
- 91%
Six ways to collaborate.
User-generated content tailored to your brand voice.
Short-form video — tips, reviews, transformations.
Native Instagram content with story arcs and CTAs.
Honest, research-backed assessments your audience will trust.
On-camera talent for haircare, beauty, and lifestyle shoots.
Product and lifestyle stills with curl-forward styling.
Brands I’ve made
trustworthy work with.
- L'Oréal Paris
- Dyson
- Dove
- Head & Shoulders
- John Paul Mitchell
- DESIGNMÉ
- Aussie
- Prose
- Not Your Mother's
Education
Research-backed curl science — debunking the myths the algorithm loves.
Honest Reviews
Drugstore to luxury, lightweight holy-grails to skip-it lists.
Wash-Day Routines
Real techniques for real curl patterns — no 30-second shortcuts.
Self-Love
From daily straightening to embracing texture. The journey, in public.
Sensitive Skin
What to use when your scalp and skin both need protecting.
Fashion & Lifestyle
LA mornings, date nights, the outfits between.